Twiva is the recipient of the Social Commerce Award at the 7th Annual International Pacesetters Awards held in Nairobi.
The recognition solidifies the commerce platform’s dominance in the rapidly evolving global social commerce market.
The International Pacesetters Awards, celebrated as the “industry’s highest honor,” are awarded based on comprehensive research and expert assessments, positioning Twiva at the forefront of the social commerce sector.
This recent accolade marks the fourth award Twiva has earned in 2023, following its win for the Best Social Commerce Award in the Middle East and Africa region during the Middle East & Africa Business Awards.
Peter N. Kironji, CEO and Co-founder of Twiva, noted the significance of this achievement adding that it is a testament to the skill, ingenuity, and vision of their founders and management.
“We are building the future of retail in Africa by disrupting a $500 billion industry, digitizing and democratizing market access for MSMEs, and fostering trust in one of the world’s fastest-growing markets.”
Kironji emphasized the platform’s mission to combine social experiences with seamless e-commerce transactions, creating an integrated path to purchase.
As the first social commerce platform in Kenya, Twiva stands out as the fastest-growing in the region, boasting a vibrant community of over 11,000 influencers, more than 2,500 businesses, and hundreds of thousands of unique monthly visitors. This impressive growth occurs during a period when many e-commerce companies struggle to maintain momentum.
Twiva’s innovative business model is supported by insights from the Digital Economy Report by Dalberg, a global advisory firm.
The report highlights a trending preference among retailers and shoppers for platforms that enable direct engagement and payment options on delivery—aligning perfectly with Twiva’s effective social commerce strategy. With only 13% of Kenyans currently using e-commerce platforms, the market potential for Twiva’s growth is substantial.
Twiva empowers brands to connect with customers effectively through a powerful network of influencers who market and sell products and services to their communities. The platform offers a broad selection of items across various categories, including Electronics, Home, Fashion, Furniture, Appliances, Health, and Beauty.
Grace Gikonyo, Twiva’s Head of PR & Marketing, expressed appreciation for the recognition assuring their commitment to delivering top-quality solutions for users, resellers, and businesses is clearly paying off.
We owe this success to our community of users, resellers, and merchants—thank you for believing in us.
