Sport and entertainment monetization technologies firm, Telecoming has partnered with MTN Group to monetize its sports offer in 21 African countries.
The deal seeks to open up a potential market of more than 280 million African users to boost Telecoming’s Sportech project.
This is the second major global agreement that Telecoming has signed with a telco group, following the one reached in 2019, also for the distribution and monetization of entertainment and sports services.
The alliance with MTN Group enriches the possibilities and penetration of Telecoming’s digital services business in the region, opening up new opportunities to access countries where it was not yet present, with the possibility of exploiting new connections.
These global alliances provide the company with a competitive advantage that consolidates its connections in a significant way. Telecoming places itself in a privileged position, very attractive to its sports partners, to whom it can offer quick and easy internationalization on the continent.
Cyrille Thivat, CEO of Telecoming, said that this is an important moment for them because their monetization capacity in Africa will take a giant leap forward in the coming months.
“It is an exciting adventure between Telecoming and MTN Group to build global soccer fan communities with engaging content and experiences.”