When we talk about marketing, customer outreach, business communication, and even customer service, email marketing is still one of the strongest methods you can use.
It allows you to communicate your message clearly and reach a goal that you’ve set. From announcing a new product or service to your subscribers’ list to reaching out to shareholders personally, mastering email marketing is a must-have skill these days.
But, writing an effective and compelling email isn’t always an easy task. You need to combine different marketing techniques and apply several different methods for catching and retaining the readers’ attention, throughout the entire email.
Below, we’ll discuss the 5 key methods that will help you always write killer emails.
1. Know the Recipient
The first rule of writing brilliant email copies is to always know your target audience. Who’s going to be reading this email copy?
Whether you’re sending it to an individual or a group of people, you have to know them well before you start writing. This will help you adjust the following elements of the email:
- tone of voice
- level of formality
- vocabulary choices
- technical language
- level of humor
Also, by understanding the perspective of the reader, you’ll adjust your email to respond to their needs, dilemmas, and interests. This will help boost your audience segmentation, used by more than 30% of marketers to improve email engagement. (Source: HubSpot)
For instance, if you’re reaching out to new customers ages 20 to 30, you’ll want to make the email impressive and entertaining while using a slightly informal tone of voice and casual language. But, if you’re writing to a CEO of a company that’s potentially your next business partner, you’ll be more formal and restrained in your writing.
2. Keep a Clear Structure
The next important element of an email that’s easily accepted by the reader and keeps their attention is a clear structure. It not only improves the overall readability of the email but also helps the recipient scan the content to see what the email is about.
If the recipient only sees huge chunks of endless text, they’ll probably send the email right to the junk. But, if you use a clear structure to quickly show them what’s the point of the email, they’ll feel differently.
So, here’s how to achieve a clear structure of the email:
- make every word count by removing redundant and repetitive phrases
- write concise sentences
- divide the email into short paragraphs
- use subheadings to improve readability
- use bullet points and lists
These simple tricks will turn your mess of an email into an easy-to-read copy that the recipient gladly accepts. If this is too much for you to handle at first, you can hire an essay writer to make the right adjustments to your copy. You’ll learn how to do it on your own as time goes by.
3. Use CTAs Wisely
Once your structure is all good and you’ve created the first outline or draft of your email, you need to decide where and how to use your calls-to-action (CTAs). These short but imperative messages will help you urge the recipient into taking the desired action – visiting your website, subscribing to something, signing up for an event, or buying your product.
To make them effective, CTAs should be featured using design techniques including:
- larger fonts
- prominent colors
- clickable buttons
The CTA should carry an unequivocal message of what you expect or recommend the recipient does, like in the examples below:
- Book your seat ASAP!
- Get your demo version today!
- Call us.
- Check out our full offer!
If you feel like your CTAs are not placed naturally, get help at Best Essays Education. Have them edit your email copy and find the best CTA placement. This will seriously improve the quality of your email and help the recipient easily get the benefits that you promised earlier.
4. Check All Technical Details
You can’t expect an email to be successful if the technical aspect isn’t satisfactory. If there’s an issue with this side of the email, the recipient won’t take you seriously and won’t see you as a professional.
So, here are the elements you need to check before sending the email:
- vocabulary and tone consistency
So, proofread and edit as many times as it takes to make things right.
There are online services you can turn to for help. Trust My Paper offers to edit and rewriting services you should use if you’re not feeling confident. The important thing is that your email copy is technically impeccable and hasn’t even got the smallest typo in it.
5. Write a Strong Subject Line
It doesn’t matter if your email copy is brilliantly written and you’ve used all the tricks we’ve covered if the recipient doesn’t even open it in the first place. And this can easily happen if the subject line for your email isn’t inviting and intriguing enough.
So, our final tip is to write a strong subject line that will ensure people open the email and read the content.
But, what makes a subject line strong? Here are the most important elements to cover:
- keep it up to 60 characters long to make sure the recipient sees most of it
- create a sense of urgency by setting a timeframe for an offer or a special deal
- express a benefit of the email for the recipient
- personalize it as much as possible
- tell them what the email’s about
Be fair to the recipient and help them understand the actual value and importance of the email. Don’t make any false promises or tricks to get them to open the email.
Yes, writing an effective and compelling email copy seems like a lot of work. But, with the right strategy and several successful attempts, it’ll become a routine for you to write great email copies.
Hopefully, our 5 powerful tips will help you establish a strong email writing strategy and start using it as soon as possible!