Instagram has rolled out a feature that allows users to upload longer Instagram stories for up to one minute without being broken down.
Initially, stories were automatically cut into 15 seconds and from now henceforth, they will continue running uninterrupted without being cut into segments.
“We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”
Instagram has been increasing the time limits for its video functions. In June, it extended the time limit of Reels from 60 to 90 seconds.
To access the new feature, you will have to update your Instagram app, you’ll get a notification letting you know that your videos in Stories will no longer be cut up, making it a more seamless viewing experience.
Instagram has been testing the update with selected users over the past year, as part of its broader process to integrate its video options, in line with the short-form video shift and general engagement trends.
Video posts shorter than 15 minutes are now automatically shared as Reels. The focus on video comes as Instagram seeks to rival TikTok. In July, Instagram rolled back on some of its product tests, including full-screen photos and videos, following criticism from netizens and celebrities.
The merging of video options is aimed at simplifying the app, while also helping Instagram maximize user engagement, by making all of its video content, in all formats, available in more places where users are interacting.
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