Online marketplace, Jiji Kenya has on Thursday announced a 5-day Black Friday deals which will be available starting on Thursday, November 25.
Buyers can find thousands of deals from Jiji’s sellers, most of whom are small and medium-sized businesses, throughout Jiji’s 5-day Black Friday event.
Speaking on the announcement, Maksym Golubev, Jiji Kenya’s Country Manager said that their platform is quite different from the popular e-commerce sites in Kenya.
“Jiji is not a shop but a marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services. For our Black Friday, we have a system that automatically selected all sellers who have reduced prices of their products. The system then calculated the accurate percentage discounts of those products. Those are the only products that will be highlighted during Black Friday,” He said.
According to a 2020 survey by Red Point, shoppers will be exploring a range of channels to identify the best deals out there. When asked where they are planning on shopping for Black Friday 2021, consumers chose marketplaces (69.7%), brand’s own website (54.9%), e-commerce sites (37.5%), social media (30.2%), and second-hand websites (20.2%).
The low percentage of shopping in e-commerce sites continues to show that many people are still struggling with the credibility of online shops, even with the advent of Covid-19 that led to the digitization of many physical markets.
Jiji has weathered the storm having revamped its platform to enable a seamless online experience and ensure safety for all buyers and sellers.
They have also gone ahead and launched dedicated landing pages on their platform where buyers can easily check all discounted products in the different categories.
E-commerce sites that focus on safety and transparency are the ultimate shopping destination and Jiji just solved the riddle for all buyers and sellers with their Black Friday approach.
“We guarantee holiday shoppers the best prices that are verified and proven to be actual discounts. This gives us authenticity, in an industry that is corrupted with “fake deals” to buyers. This distinctly online event will present many opportunities for brands and retailers. Many sellers, who were previously operating offline are on Jiji Kenya, as we have over five million active ads, We, therefore, believe that our Black Friday approach is set to reap them very big rewards.” Grace Gikonyo, Head of PR, Jiji Kenya.
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