In the lawsuit filed, Lottoland South Africa claims that Google is preventing them from advertising because of the specifics of their business model. The company allows players to bet on lottery results, which has been deemed by some to be a violation of Google’s gambling policies.
Сlaims made by Lottoland
Lottoland’s business model is based on the fact that they do not offer traditional lottery tickets but rather provide players with the ability to bet on lottery results. They operate in 14 countries and have a large customer base in South Africa. This is where they ran into a problem with advertising on Google’s platform.
Google, for its part, citing the advertising policy adopted by the company, indicates that it prohibits the placement of advertisements related to gambling or containing gambling services. This could include the placement of ads that seek to profit from betting or lotteries.
However, Lottoland claims that their business model is not gambling, as they do not offer the ability to bet on the results of sporting events or casinos. They only provide betting services on lottery results, which carries less risk to players.
However, Google still refuses to allow Lottoland South Africa to advertise on its platform, relying on its rules and regulations. Lottoland has, therefore, decided to take legal action in court in the hope of wresting an injunction or permanent lifting of the ban for itself.
The lawsuit from Lottoland is generating interest in the business community, as Google is one of the leading players in the global advertising market. The court’s decision on this lawsuit could have a significant impact on other companies that utilize similar business models.
The key issue for the court to decide is whether Lottoland’s business model is gambling or not. If the court finds that they do not meet the criteria of gambling, this could set a precedent for other companies that also provide betting services on the results of lotteries or similar gambling events.
In light of this situation, the banning of platforms such as Lottoland may be reconsidered. It is becoming increasingly difficult for the Commission to continue to fight illegal operators and control the market. Perhaps they should reconsider their policies and look for alternative ways to fight these operators instead of blocking their customers from accessing them.
Many legal sites, which you can check out here, provide links to no deposit free spins in casinos and to the casinos themselves. It is simply physically impossible for the Commission to find all such sites, so it is necessary to come up with other ways to deal with them.
However, it is important to note that the fixed odds offered by Lottoland on lottery results can have its own problems. Firstly, it can reduce the potential profit for winners, as bets with fixed odds can be less than the prize pool of the actual lottery. It may also reduce people’s motivation to play real lotteries, as they may believe they have a better chance of winning with Lottoland.
Thus, the conflict between Lottoland and Google is not only about an advertising placement dispute but also calls into question Lottoland’s very business model. The confluence of factors, such as the court’s decision to ban betting on the results of the national lottery and the investigation into the theft of lottery funds, creates a complex situation for the company and for the lottery market in South Africa as a whole.
The future of Lottoland and the outcome of this conflict remains uncertain, and the court’s decision will have to be awaited. It could have far-reaching implications for the relationship between lottery betting companies and platforms such as Google. In the meantime, the verdict could affect the entire lottery industry in South Africa and require a review of lottery betting and advertising policies and legislation.