An SEO content brief is a detailed roadmap that provides guidance for creating engaging, informative, and search-engine-optimized content.
It outlines specific technical standards to enhance the content’s potential for higher search engine rankings. A well-written content brief can help you organize your thoughts and ensure everything essential is covered.
What Does a Brief Look Like?
A content brief typically includes essential information such as:
- Word count
- Target keywords
- On-page optimization specifics (title tags, meta descriptions, header tags)
- Relevant topics
- Suggested internal and external links
- Text formatting rules
Layout and Structure of the SEO Brief
The layout and structure of an SEO brief should be clear and concise. It should include all the essential information required to create high-quality content that ranks well on search engines. Here’s a template to kickstart your next content project:
- Title: The title of the content piece.
- Target audience: The intended audience for the content.
- Objective: The objective of the content piece.
- Target keywords: The primary and secondary keywords to target.
- Word count: The desired word count for the content piece.
- Content format: The format of the content piece (e.g., blog post, infographic, video).
- Content tone: The tone of the content piece (e.g., informative, persuasive, educational).
- Content structure: The structure of the content piece (e.g., introduction, body, conclusion).
- On-page optimization specifics: The on-page optimization specifics (e.g., title tags, meta descriptions, header tags).
- Relevant topics: The relevant topics to cover in the content piece.
- Suggested internal and external links: The suggested internal and external links to include in the content piece.
- Text formatting rules: The text formatting rules to follow (e.g., font size, font style, headings).
How to Write a Content Brief
Creating instructions that effectively target, engage, and convert your desired audience requires attention to essential pillars such as:
- In-depth audience analysis
- Strategic content objectives
- Keyword mastery
- Use of cutting-edge tools
Leveraging SEO and AI platforms like Serpstat and GPT-4 can transform your content brief into a potent asset, setting a new standard for content creation.
