Pan-African music streaming service, Mdundo has launched ‘Mdundo Brand Lift’ a brand health measurement tool to give advertisers real-time insights into their brand’s performance.
The new feature provides insights by aggregating the four crucial brand metrics; awareness, consideration, favourability and purchase intent among the platform’s audience and avails the data in real-time on their platform.
The launch of the tool comes months after Mdundo announced that it recorded 31 million active users across Africa in the first quarter of 2022, representing a 49% growth compared with the previous quarter.
Mdundo’s Head of Brand Partnerships Africa Ms. Rachel Karanu said that the measurement tool will enable its partners to make data-driven decisions based on customer insights derived from audience surveys.
“We have heavily invested in this proprietary tool that will help advertisers to measure brand performance vis a vis competition within a category among our 33 million users across Africa, strengthening our offering as a data-led advertising solution. The tool gives real-time insights for partners visualizing the return on investment, ” said Ms. Karanu.
The data-driven tool provides valuable insights and data for over 30 product categories within food, drinks, connectivity, financial services, personal care, fabric and home care.
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