The Kenya Private Sector Alliance (KEPSA) in partnership with Twiva has introduced the Twende Digital Project, a transformative initiative funded by the Challenge Fund for Youth Employment (CFYE).
This project aims to revolutionize the landscape of youth employment in Kenya by creating work opportunities for young digital content creators and supporting SMEs in embracing technology.
A New Dawn for Kenya’s Youth
The Twende Digital Project is a response to the pressing issue of youth unemployment in Kenya. Recent statistics from the Kenya National Bureau of Statistics have revealed that over 50 percent of the 2.97 million jobless individuals in Kenya fall within the 18 to 29 age bracket.
This project is poised to address this critical challenge and provide a ray of hope for the country’s young population.
Unveiling the Twende Digital Project
The project, guided by CFYE’s commitment to fostering youth employment initiatives in Africa, will offer substantial work opportunities in both rural and urban settings across various regions of Kenya, including Nairobi, Nakuru, Kisumu, Mombasa, Eldoret, Nyeri, Machakos, Kiambu, Garissa, and Kakamega.
Selected businesses will receive free digitization services and tools for the next 12 months, encompassing influencer marketing service credits, content creation credits, access to business digital coaches, and more.
Key Highlights from the Launch Event
The launch event was graced by prominent figures such as Paul Ngugi, Deputy Country Lead at Palladium’s Challenge Fund for Youth Employment; Dr. Ehud Gachugu, Director of Youth and Jobs at KEPSA; and Peter Kironji, CEO of Twiva.
Various SME business owners who are members of KEPSA and content creators from diverse sectors were also in attendance.
Dr. Ehud Gachugu, Director of Youth and Jobs at KEPSA, emphasized the significance of digitization for businesses and the substantial opportunities it presents for both market expansion and job creation.
He highlighted the collaborative efforts with the private sector and social commerce platforms as instrumental in accelerating the objective of creating more work opportunities for young people.
Paul Ngugi, Deputy Country Lead of the Challenge Fund for Youth Employment, underscored the importance of meaningful youth participation in employment initiatives.
He outlined the CFYE’s ambitious goal of creating 230,000 dignified and fulfilling jobs for young people in Africa by 2026 and emphasized the crucial role of supporting the private sector in measuring the impact of youth employment initiatives.
Peter Kironji, CEO & Co-founder of Twiva, emphasized the pivotal role of Twiva as a social commerce platform in providing digital access to markets for micro, small, and medium enterprises.
He highlighted the anticipated impact of the Twende Digital Project in elevating the average income of employed youth and transforming lives.
A Catalyst for Change
The Twende Digital Project represents a beacon of hope, illuminating a path toward economic empowerment and inclusivity for Kenya’s youth. The partnership between KEPSA, Twiva, and CFYE stands as a testament to the transformative power of collaboration and innovation.
