Mobile video app, TikTok, has partnered with smartphone firm, Infinix, to launch a campaign dubbed #WeAreHot as part of the launch of the latest Hot8 smartphone into the Kenyan market.
The lip-syncing app has been growing steadily since it was acquired by its U.S.-based rival Musical.ly in November 2017.
The campaign runs from 10-16 October 2019 and will reward three of the country’s most creative content creators with a brand new Infinix Hot8 smartphone.
The campaign calls creators to post a cool video that showcases their unique talent or TikTok character and aims to empower the country’s youthful and savvy digital content creators.
Here is a short video that provides a glimpse of the campaign:
Here’s how users can join the campaign:
- Post a cool video that shows your talent or character;
- Use the hashtag #WeAreHot so your video can be found on TikTok;
- Repost it on social media and tag @tiktok.kenya to get contacted by TikTok if you win;
- The campaign closes at 24:00 on 2019/10/16. Winners will be announced and contacted by TikTok on October 17 on their TikTok Kenya account.