TikTok in a campaign to woo content creators in Kenya

Mobile video app, TikTok, has partnered with smartphone firm, Infinix, to launch a campaign dubbed #WeAreHot as part of the launch of the latest Hot8 smartphone into the Kenyan market.

The lip-syncing app has been growing steadily since it was acquired by its U.S.-based rival Musical.ly in November 2017.

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The campaign runs from 10-16 October 2019 and will reward three of the country’s most creative content creators with a brand new Infinix Hot8 smartphone.

The campaign calls creators to post a cool video that showcases their unique talent or TikTok character and aims to empower the country’s youthful and savvy digital content creators.

Here is a short video that provides a glimpse of the campaign:

Here’s how users can join the campaign:

1. Post a cool video that shows your talent or character;
2. Use the hashtag #WeAreHot so your video can be found on TikTok;
3. Repost it on social media and tag @tiktok.kenya to get contacted by TikTok if you win;
4. The campaign closes at 24:00 on 2019/10/16. Winners will be announced and contacted by TikTok on October 17 on their TikTok Kenya account.