Indoor and outdoor advertising services provider, Tria Group, has unveiled a new partnership with low-cost airline Jambojet.
The partnership seeks to add more excitement with in-plane advertising, a unique way to advertise to an affluent, high-end audience.
“This is a very exciting opportunity for us because we are going beyond creativity borders to bring brands closer to a captive audience out there.” Founder and CEO of Tria Group, Trushar Khetia said.
Trushar added that Jambojet will be a crucial partner as it will allow them to grow further with their 360 degree out-of-home media strategy.
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Under the new partnership, both companies are looking to diversify their revenues, away from their core businesses through collective investment. The firms are also working to ensure that each unique brand experience is brought to life with optimum exposure to a global yet premium scale.
The firms are also working to ensure that each unique brand experience is brought to life with optimum exposure to a global yet premium scale.
“Unique partnerships like this show how competitive the market has become. It is a healthy and positive competition because it only allows for more inventiveness and more innovation of products and services,” said Judy Waruiru, Jambojet head of sales and marketing.
Tria will enable companies to advertise their products and services via the in-plane media which includes table trays, boarding passes, head rests, overhead bulkheads, inflight activations, and on-board announcements.
Established in 2013, Tria Group which has presence in Kenya and Tanzania, has been able to connect advertisers and consumers by delivering creative and intelligent out-of-home solutions across diverse product offerings from transit, retail and mall advertising and experiential marketing.