Smartphone maker, Vivo has announced plans to expand its operations in the Kenyan market as it looks to tap on Kenya’s expanding middle class who have a high smartphone purchasing power.
The move by the global tech company with the launch of its regional offices in the Kenyan capital will enable the country to continue enjoying the benefits of foreign investment that include job creation, new technology and foreign exchange earnings.
Vivo Brand will be launched alongside its flagship mid-range smartphone which possesses the world’s first 32MP Dual Pop-Up elevating front cameras.
Building on the success of the wildly popular V15 and NEX in markets across Asia which has propelled its return to the world’s top 5 smartphone makers, according to IDC, Vivo is continuing its mission to bring innovative and stylish products to more consumers around the world.
According to Counterpoint Research, the smartphone market in the Middle East and Africa has increased by 6 per cent year-on-year (YoY) in Q1 2019, while the feature phone market decreased by 6 per cent (YoY) during the same period, which demonstrates a growing demand for innovative smartphones in the region.
Vivo has been breaking new ground in the mobile experience arena, from debuting the world’s first in-display fingerprint scanning technology to launching the industry-leading Elevating Front Camera smartphone, NEX. Vivo’s other popular series is the V series.
Its latest V15Pro is the first model after the NEX to incorporate the industry’s first Elevating Front Camera, a clear example of Vivo’s commitment to bringing advanced technologies to consumers from all around the world and from all walks of life.
Vivo is also investing heavily in 5G and AI development. At the recent Mobile World Congress Shanghai 2019, the company announced its strategy to accelerate its innovations across smart devices and applications for the 5G era, and showcased a range of 5G applications and many more smart life scenarios, further reinforcing the company’s commitment to innovating for the next-generation mobile experience.