Do you want to increase your startup’s visibility on search results, but still don’t know the difference between SEO and SEM? Let’s break it down!
Search Engine Optimization is the process of improving your site’s organic traffic and ranking on search engines such as Google, Bing, etc.
Search Engine Marketing is a strategy using paid tactics to gain website visibility on the search engines. It is also known as PPC (pay-per-click).
SEO is more cost-effective than SEM because traffic resulting from SEO is more qualified, which translates into better leads.
Key differences between SEO & SEM
|SEO works 24/7, while SEM requires an ad spend to run. Depending on your ad settings, they may only run on specific days and times.|
|SEM uses third-party channels like Google Ads or Microsoft Ads, while SEO uses your website pages and content.|
|SEM delivers immediate results, while SEO takes between three to six months to see increases in rankings.|
|SEO helps you build trust and establish credibility for your brand that is not possible with PPC alone.|
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