Search Engine Marketing is a strategy using paid tactics to gain website visibility on the search engines. It is also known as PPC (pay-per-click).
SEO is more cost-effective than SEM because traffic resulting from SEO is more qualified, which translates into better leads.
Key differences between SEO & SEM
|SEO works 24/7, while SEM requires an ad spend to run. Depending on your ad settings, they may only run on specific days and times.|
|SEM uses third-party channels like Google Ads or Microsoft Ads, while SEO uses your website pages and content.|
|SEM delivers immediate results, while SEO takes between three to six months to see increases in rankings.|
|SEO helps you build trust and establish credibility for your brand that is not possible with PPC alone.|
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