5 SEO tips for eCommerce websites

SEO short for SEARCH ENGINE OPTIMIZATION is a measurable repeated process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Basically, SEO is the process of getting a website to rank higher on search results pages such as Google. The point is that most people tend to click more on the results displayed on Google’s first page, so people want to make sure their websites appear at the top. The following aligned tips may come in handy to help boost one’s website;


Your SEO keywords and phrases for your website should make it easy for users to easily identify your page. Your choice of words should be as natural and coherent a possible so as to help Googlebots understand better the content of your web, in turn, ranking it higher thus making it easier for users to identify your web easily.


By writing engaging content, you can build a personal relationship with your users making them to always come back for more thus improving search engine ranking. By posting a helpful and relevant blog post, users are most likely to land on your website. The more people your website receives, the more Google justifies your credibility, therefore, moving you higher in search engine results.



Social sharing plays a crucial role in moving your website higher in search engines. By getting many readers to share your content, Google will start to favor your website. The following should be kept in mind when engaging with your customers;

Understand your target market. This determines the type of content you will be publishing, think about your audience, their age, interests and what industries they work for. This helps to know their interests thus writing tailored content.

Share first sell second. Always put the idea of selling second because it may sound aggressive and pushy to customers who are looking to buy a product. Try crafting a solution to their problems and this is likely to make buyers buy from you.


Without any form of eCommerce tracking, it would be nearly impossible to know how successful your online efforts are.

Implementing a Google Analytics UA tag onto your website is the first step in tracking your eCommerce sales. The tag helps you to view your website’s usage data such as landing pages, bounce rates, traffic source, sessions and much more. You can also be able to see which landing pages receive the most or least amount of traffic and be able to make changes to those pages.


Meta titles are short 60-70 characters found on the search engine result pages which explain what your online store is all about.

Meta descriptions are used to summarise the content of a page.

Meta keywords are search terms by which you want your website to be found.

Titles and meta tags not only help Google bots index your pages faster but also help promote your online web store in Google’s organic results.

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1 Comment

  • Kelly Hubbard

    15/09/2021 - 05:37

    Implementing or not implementing a responsive design website should fall under the category “it depends”. Not every website needs to be responsive and each project should look at metrics before making a decisions one way or another. Apps are nice and have a purpose, but maintenance of apps will kill you in the end. Server logs and analytics should indicate the type of browsers and platforms visiting your site. The last project was an even split of desktop to mobile visitors with over 90% of all visitors visiting surfing a small group of pages. So why build two different sites for a handful of pages. If your client is planning to post URLs on billboards, transit and transit stops, then a mobile first option should be considered. RWD is really about building for ubiquity. We do not know the platforms or devices that will be used six months from now. But we do know that they will most likely have a web browser or browser based services. Responsive, progressive enhancement and adaptive design are all part of the evolution of delivering content. In the end, users are only looking for content. So realistically, we should be looking at a content first strategy. Give the users what they want and let the content be the same independent of platform. If you don’t, users will get the content they want using clipping services such as Instapaper or Readability.

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