Betway targets African sports fans with new mobile app

Sports betting firm, Betway has added a fourth mobile application to its African range to allow sports fans across the continent to bet on their favourite sports.

The app now includes South Africa in addition to its Kenyan, Ghanaian and Ugandan apps for safer and secure sports betting.

Available sports

One of the main attractions of the app is that there is a wide range of sports available.  For example, with the Kenyan app, you can bet on sports as diverse as soccer (or football if you prefer), tennis and cricket through to ice hockey, handball, baseball, darts and even motorsports.  Then within each sport are a wide range of available markets to bet upon.

The soccer betting area is one of the most commonly used with fans of the game enjoying placing bets on international games and clubs as well as famous leagues from countries such as England, Spain, Italy and Germany.

The range of bets that can be placed includes classic markets such as the match results and correct score to the highest scoring half or if both teams score during the match.

Live in-play betting


Because there is always sport taking place somewhere in the world at any time of the day or night, Betway now offers live in-play betting for a selection of sports – soccer, basketball and tennis are two more often involved.

These bets allow sports fans to make a bet on an aspect of a game that is happening right now and includes markets such as correct score, half-time result or highest scoring half for soccer matches.  It allows fans to experience the excitement of the game and enjoy anticipating the result or bet as they think something is going to happen.

Jackpots and loyalty schemes

The apps also offer special jackpots and loyalty schemes, each specific to the app in question.  On the Kenyan app, for example, the jackpots can be on markets such as the correct score on specific games and can involve very large bonuses for the winner.


The Betway Club is a way that the company gives back to regular, loyal players.  All players automatically qualify for the club and the more you bet, the higher up you move.  Rewards include free bets up to eight a week based on how much you have placed in wagers during that seven day period.  You can even receive free bets if you win a jackpot.



A popular Activity

betting across Africa has become a very popular activity in recent times as the number of people with access to a smartphone or the internet continues to grow.  It is said that the markets in countries such as South Africa, Kenya and Nigeria will be worth some $37 billion by 2018 and this has led to Betway continuing to expand their range of apps.

The use of such apps has a range of benefits for players.  As well as offering a wide range of markets and competitive odds, they also get a level of security that is in line with the top standards around the world. This means their personal details are protected at all times and there is a higher standard of encryption on things like bank details than often offered.

Betway is an international gambling company currently involved with sports betting across Europe.  They are also involved with sponsorship deals with a number of clubs and tournaments in different sports including with West Ham United in the English Premier League and Ashanti Gold in Ghana.