AAR Insurance has unveiled a mobile app as part of its plan to go paperless as it eyes a rising number of tech-savvy customers.
Medical cover provider is targeting 80 per cent of its transaction to be conducted online with the AAR Mobile App, which is available on Android Play Store and Apple Play Store.
The new App will help customers, agents and hospitals to transact on the mobile platform on a self-service mode thereby eliminating the need for face-to-face interactions with company staff and agents.
“Our DNA is to empower our customers to take control of the things that matter most to them including health. Our digital transformation strategy is aligned with this goal. The mobile app is part of our quest to be a branchless and paperless insurance provider and create a lean and efficient business,” said AAR Insurance Managing Director Nixon Shigoli.
Through the mobile app, AAR Insurance customers will access a range of services including information on their medical cover such as benefits besides helping them locate authorized hospitals for treatment, the company said in a statement.
Customers will also buy the company’s services, access M-TIBA and even file paperless claims through the app.
Mr Shigoli said the insurer is targeting younger customers, who prefer a virtual experience a scenario that has seen underwriters adopt a digital-centric business model to attract and retain them.
“Building optimal customer relations in the digital era means integrating transformative technologies into our operations to not only enhance convenience but also generate real-time data on evolving client needs,” he said.
AAR Insurance is banking on the online shift to cut costs by 95 per cent of paperwork while increasing employee productivity.
The insurer anticipates that technology-enabled remote working coupled with the branchless, paperless model will yield significant financial savings hence profit growth.
Widespread adoption of digital insurance has been identified as a factor in increasing underwriting coverage in Kenya, currently at 3 per cent, compared to a mobile penetration rate of 98 per cent.
Further, a large youthful population with a high affinity for technology positions digital platforms as a big driver of insurance uptake in the country.