Music streaming platform Audiomack has announced a new partnership with Ziiki Media to fund promotion for African artists.
The move is in line with its commitment to investing in and amplifying African music, the partnership will see Audiomack propel the craft of artists across Kenya, Tanzania, Uganda, and South Africa through a series of marketing campaigns.
Through this partnership, Audiomack will have access to artists under Ziiki Media’s platform while offering them an opportunity to amplify their music to millions of fans through out-of-home advertising (billboards, posters, bus branding) and live event activations for their music projects.
Speaking about the initiative, Charlotte Bwana, Head of Business Development and Media Partnerships for Audiomack Africa said that, at Audiomack, they constantly work to identify challenges that exist in the music industry and pull their resources to overcome them.
“We recognize the need for artistes to reach existing and potential fans within their region and beyond through impactful marketing tactics, making this initiative a good step in the right direction. With this partnership, we aim to support the growth of the African music industry and we look forward to spearheading similar initiatives that propel the region’s music ecosystem.”
According to Arun Nagar, CEO of Ziiki Media, he said that Ziiki Media is home to prominent artistes across sub-Saharan Africa and are excited to combine efforts with Audiomack to help provide exposure and support to the talents.
“We believe that Ziiki Media and Audiomack’s shared value in spotlighting and elevating local talent will drive positive tangible change to the region’s music industry.”