Betsafe betting platform officially launches in Kenya

Betsafe betting platform officially launches in Kenya

Bet High Kenya Ltd. has announced the official launch of its online sports betting brand, Betsafe, with a commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.

According to Alex Kobia, Acting Managing Director of BetHigh Ltd, the new brand operates in more than 20 countries and has also been working hard to tailor the product to the Kenyan market.

“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted.

“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.

How to bet with Betsafe

The new betting platform offers quick payouts. Visit and login or register to start betting with the interactive platform.

In terms of SMS betting, customers can easily make a bet through SMS without a gameID.  SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed.

The Company will also be launching this service via Telegram. In the next coming months, the firm said that they will also add several new product features such as jackpots offerings.

Betsafe also highlighted that it is their intention to provide jobs in the Kenyan market in this industry which is largely driven on technology.

“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.