3G Pay rebrands to Direct Pay Online

By Brian Yatich

3G pay online has on Thursday rebranded to Direct pay online following a funding injected to their online platform.

The online payment processor received investment fund from Apis Growth fund, a private equity asset manager focused on financial services in the growth markets of Africa and Asia.


Direct Pay Online launched operations in 2006 starting with Kenya, and has now expanded to Zambia, Uganda, Rwanda and Tanzania, including Zanzibar serving over 5,000 clients in the region, including over 40 airlines, hundreds of hotels, and thousands of travel agents and tour operators.


The Group processes payments from all major credit cards, mobile money and e-wallets, and is the only Payment Service Provider in East Africa holding PCI DSS Level 1 Certification, the highest security certification in the payment cards industry.


Speaking during the rebranding, Eran Feinstein, the Group CEO said that since it was founded, the DPO Group seeks to empower African businesses to efficiently sell their products online and receive payment through a wide variety of methods.


“We aim to expand our local presence to more than 10 countries across East, West, and Southern Africa over the next year, and to offer merchant acquiring abilities in 25 countries across the whole continent.” He added.


Apis Co-founder Matteo Stefanel lauded Eran’s statement adding the shift of consumers from physical to digital channels is one of the most significant trends in our markets.


“We believe online payments are at the Centre of these developments.” He said.