Only 36 per cent of Kenyan businesses are aware of privacy laws governing their marketing activities, despite Data Protection Act (DPA) being in effect since 2019. The recent survey, conducted by WorldWideWorx and commissioned by global technology company Zoho, also revealed that even though businesses are concerned about the privacy of customer’s data in the […]
Data refers to the collection of facts, numbers, or other information in various formats like text, images, audio, and video. In today’s digital age, data is increasingly being generated and collected by multiple sources, such as computers, sensors, and mobile devices. This data can then be analyzed to gain insights into various aspects of our […]
Are you curious about how to get started in data analytics? Data analytics can be a powerful tool to help businesses make informed decisions and solve problems. This article will provide the information you need to understand the basics of data analytics and how to begin your journey. Keep reading to learn more. What can web analytics […]
Africa Data Centres is expanding its Sameer facility in Nairobi by up to 15MW of IT load; The facility will be built in the company’s leading-edge modular design. The build will be completed in the first half of 2024 and will bring five times more than the current capacity. According to Hardy Pemhiwa, Group President […]
When it comes to the protection of personal health data in Africa, governments and regions have a clear responsibility to protect their citizens. Especially in the era of rapidly proliferating personal data and nefarious actors wanting to access it. However, this must be balanced against the importance and value of sharing vital health data across […]
Liquid Cloud has announced it will offer connectivity to Oracle Cloud through Oracle Cloud Infrastructure (OCI) FastConnect in South Africa. The collaboration with Oracle will allow Liquid Cloud customers to access Oracle Cloud through FastConnect using Liquid’s extensive fibre network. In addition to organisations using FastConnect via Liquid CloudConnect as a service, it will also […]
DataMuse Thursday announced a partnership with Criteo a commerce media company to enable Africa’s marketers and media owners to drive better commerce outcomes. The audience, media and tech company will become Criteo’s preferred partner making the company’s Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data, available to […]
We read and hear about data science every single day, and they are regularly confused with other words or misunderstood. Data science refers to activities and expertise that add value to data and aid business decisions. Business intelligence is the foundation for company expansion provided by data science. Data scientists must understand what issue or […]
Data controllers and data processors are now required to register with the Office of Data Protection Commissioner in Kenya. The parliamentary committee delegated legislation passing the data laws that a company found in breach of the new data regulations will face fines of up to one per cent of their annual turnover. Fines will require […]
As 2021 comes to a close, many businesses are still responding to changes in the business environment brought on by the COVID-19 pandemic. The global crisis introduced the necessity to innovate, forcing many to rethink how they communicate with their customers and repackage product and service offerings for the new landscape – one that is […]