Facebook and Instagram, two of the world’s most popular social media platforms, have announced a new policy that requires users to pay Kes. 1500 per month for a “bluetick verification.”
The verification badge, which is a blue checkmark that appears next to a user’s name, is intended to confirm the authenticity of their account.
According to the announcement, the new policy is designed to combat the rising problem of fake accounts, misinformation, and online fraud. The company claims that the verification process will help users identify real accounts and reduce the risk of falling victim to scams and phishing attacks.
To obtain a bluetick verification, users will be required to submit their identification documents, such as a government-issued ID, and a proof of address. The process will take a few days, and the company has assured users that their data will be kept secure and confidential.
Facebook and Instagram’s move to charge users for the bluetick verification has been met with mixed reactions. Some users have criticized the policy, stating that it puts an unnecessary financial burden on them, while others have welcomed it as a step towards improving online safety and reducing fake accounts.
In a statement, the company said that the new policy will not affect the functionality of the platform for users who choose not to get verified. However, verified users will have access to additional features, including increased visibility on the platform and the ability to participate in exclusive events.
The new policy is set to be implemented in the coming weeks, and users will receive a notification to opt-in if they wish to get verified. While the company has not announced any plans to roll out similar policies to other countries, many are watching to see if this move will be replicated in other regions.