LinkedIn is a popular social media platform, continually expanding by incorporating additional features and allowing businesses to connect with millions of others.
It has over six hundred million users in the world. The key goal of this supreme platform is to enable industries and businesses to discuss and develop a career, connect with professionals and carry out business-related activities.
For those who have a small or home businesses, catering to other companies, or Business-to-Business, creating a LinkedIn profile can effectively boost your sales. It is one of the most inexpensive ways to reap the maximum benefits from this platform with the excellent professional features that help in internet marketing.
However, not many of us know how to use LinkedIn accounts and make rewarding leads out of them. So, if you want to boost your business by employing your LinkedIn profile, here are 5 ways you can use it for business outreach.
Use of LinkedIn Analytics
LinkedIn Analytics has made it easier for businesses to enhance their marketing strategy. With this additional feature, businesses can follow the metrics to figure out the most engaging factors that helped to bring in more leads and the factors that led to a flop. Based on these metrics, they can modify their content calendar.
The analytics dashboard monitors the number of people visiting your profile & also the sections they found interesting. Check these numbers regularly and if you have a Showcase Page, find out the kind of attention it is getting. These demographics offer businesses an idea about what kind of customers are interested in your business.
Once, you have the numbers with you, match them with your competitors and check how well your business page is functioning. Use the companies to track table to check your total followers as well as brand-new followers and draw a comparison with the other businesses.
If you want more information about your customers or competitors, you can check the People tab from their LinkedIn accounts and learn more about their educational background, job history, skills and also, about their employees.
Post regularly and at the right time
For greater enhancement of your business using LinkedIn, it is essential to develop a constant interactive relationship with the audience. This is possible only when you start posting regularly.
According to LinkedIn estimations, businesses gain viewers almost by six times, if they consistently post at least once every month. Those who post every week, witness an increase in engagement almost twice and those who post every day, naturally, get more traction.
Regardless of how many times you post in a month or a week, it is more important that you post at the right time to get the most traction. According to several studies, the best time for businesses to post on LinkedIn has been from 8:00 am to 11:00 am and 6:00 pm to 8:00 pm. EST.
Now, the best days for posting on LinkedIn may vary. For instance, a Business-to-Business company should choose to post on Wednesdays. While Business-to-Consumer companies should choose to post on Mondays & Wednesdays. This is simply because customers are different for different businesses and so, the best time for posting on LinkedIn also differs.
Use LinkedIn as a Networking Tool
Just like any other social media platform, LinkedIn also works as an excellent networking tool. If you want to derive the maximum benefits of the networking tool on LinkedIn, here’s what you need to do–
- Develop a connection with your customers
Since there are no restrictions on the number of people you can connect with, start connecting with your colleagues, friends, everyone you know and do not know. Follow the companies you have always wanted to work for and start a conversation with them. Accept everyone who tries to connect with you but make sure that you filter the wrong profiles later.
Keeping your LinkedIn account public allows more chances of expanding your connections. With more connections come more opportunities to generate traffic and boost your business.
- Create a Business Page
Merely connecting with people is not going to bring you any business. You should devote more time to developing your business page by writing a short, jargon-less outline of your company, making a constructive distinction between your company and others. For the profile picture, use a professional headshot or a comprehensible logo.
Every field on the account page should be filled out with genuine and scrupulous details, and you can link blog posts, infographics, videos, etc to make the profile more interesting. Make the profile as powerful as possible to provide a vivid image of you and your business to your readers. This will lead them to your official website and convert them into potential leads.
Influence the Group Feel on LinkedIn
Making a group on LinkedIn not only brings more leads to your business but also helps in making new connections with others in your field. Initially, devote some time to browsing through a few renowned groups on LinkedIn. Learn more about how these groups work before creating your own.
In the name and description of your group, insert popular keywords relating to your business and make it easily searchable in both LinkedIn and Google search functions. Once it is done, paste a few blog links and insert your official website into the group. This will effectively drive more traffic to your official page.
Collect your viewers’ email addresses and other personal details so you can directly send out regular emails and valuable information, other than just advertisements. Worth mentioning, ensure regular optimization of the conversion list so that you can efficiently convert the potential leads into sales.
Use LinkedIn Live to connect in real-time
LinkedIn has increasingly made it possible for businesses to boost customer outreach with excellent features like LinkedIn Live Function. This has expanded the capacity of the platform to target more customers by creating deeper connections and driving more engagement.
LinkedIn Live can bring about seven times more reactions and twenty-four times more comments compared to any normal video created by the same brand. Anyone can reap the benefits of this feature and unveil intricate details like introduce members of the company who are responsible for the business, discuss the motto and thoughts of the company or even promote a brand-new product.
The essential point here is to go live only when you are fully prepared with what to say and what not to. It does not have to be a theatrical act but a few procedural traits should be taken into account.
- Steady and powerful internet connection – No one enjoys an interruption or disconnection during a live video. This may disappoint or annoy your viewers.
- Above par camera quality and angle – Fix a tripod for a stable live session
- Clear, unhindered audio – Perform a soundcheck prior to the session
- Adequate lighting – Go for natural light. They always work better than electrical lighting.
- Subtle background with the logo of your brand – Avoid using chaotic background. Keep it simple with your brand’s logo.
To sum up, a business profile on LinkedIn will help you to develop connections and generate potential leads. It has got a unique way of growing your business. Unlike other social media platforms, only professionals are found on LinkedIn which is why it is easier to promote and establish genuine brands.
So, create a business page on LinkedIn and use the account for marketing your products. Be as active as possible and never forget to interact with your customers. Build relationships and post quality and engaging content that drives more viewers to your official website.
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.