Instagram is one of the targeted visual marketing channels for building a loyal audience to grow your business. With over 700 million active users, it is home to some of the most engaged audiences online.
By using your Instagram profile the right way, you can reach out to the right audience and scale your business.
All you need is to create unique content and increase engagement on Instagram. The more you interact with your Instagram followers, the more likely they will purchase your products and help to amplify your conversion rates.
In this post, we will show you seven effective ways to use your Instagram to increase engagement and get a wider product reach.
But before that, let’s understand the meaning of ‘Reach’ on Instagram.
What does reach mean on Instagram?
If you want to increase your product reach on Instagram, you first need to understand what ‘Reach’ means. Reach on Instagram is the number of unique people who see and interact with your content.
There are two types of reach—
- Organic reach—where you create engaging content to appear higher on your audience feed.
- Paid reach—where you use Instagram advertising to boost your content.
Organic reach might seem to be more challenging to achieve, but it is most beneficial for maximizing your conversion rates. Paid reach is easy to achieve and helps to increase brand awareness. Now that you know the meaning of ‘Reach’, let us look at some simple ways to get your product reach wider on Instagram—
1. Post Creative Content
Instagram is all about posting unique and high-quality content. Users get attracted to posts that grab attention and provide valuable information. Your post should inspire your Instagram followers to take action such as make a purchase from the website or increase engagement on Instagram.
If you are not sure what type of content your audience likes, you can check out your competitor’s account to see what gets the most engagement.
You can also use social media tools to create high-quality content. Focus on the quality of the post more than the quantity.
2. Use Proper Hashtags
Hashtags are the most important aspect of Instagram because hashtags make it easy for users to find your posts on Instagram.
Make sure you use hashtags that are trending on Instagram yet relevant to your brand. With the right hashtag, you can expand your product reach and increase engagement on Instagram.
You can get help from social media management tools that offer features to find the right hashtag for your niche. You can also create a unique hashtag for your brand and cross-promote it by including it in the profile bio of your social account.
3. Post Regularly and Consistently
Beyond creating high-quality content and adding appropriate hashtags, maintain a posting schedule. Instagram Insights helps to provide a detailed performance review of your posts.
It also highlights the time when your audience is most active. Use that data to schedule your posts accordingly. You can also use a social media scheduling tool to automatically publish your post when your audience is most engaged.
4. Increase Audience Engagement
Another way to get more Instagram followers and wider product reach are to increase audience engagement. Instead of just posting content, reply to your follower’s comments.
Like and comment on photos from your followers especially if you have been tagged into their post. Explore the hashtags relevant to your niche and like or comment on a non-followers post as well.
When they see the notification, they will likely check your page and potentially comment back or follow your account.
5. Explore Instagram Stories
Instagram stories are excellent for brand exposure. It gives you a chance to interact with your Instagram followers in real-time. You can do plenty of things with Instagram stories, for example –
- Go live and talk to your audience, resolve any queries or give them updates about your product launch
- Post-behind-the-scenes of your company to show how your products are made
- Conduct giveaways and contests to increase engagement on Instagram
- Use interactive stickers to conduct polls and quizzes
6. Collaborate with Influencers
Nowadays, Instagram influencers are considered much more trustworthy as compared to celebrities. Instagram influencers are beneficial to help you find a new audience, raise brand awareness and generate potential leads.
It is also the best way to authenticate your product in the eyes of others. Look for influencers in your niche who can associate well with your brand. Collaborate with them to promote your product and improve conversion rates.
7. Explore Instagram Ads
Having a well-organized Instagram Ad strategy can help to develop a good organic following. You can use Instagram advertising to promote an existing post among the target audience.
By doing so, you will be able to increase engagement for this post and organically rank better on your follower’s feed. Use Instagram analytics to identify the post that generates the highest engagement rate and promote it to get your product reach wider on Instagram.
To increase your product reach on Instagram, you must follow the above methods to improve user engagement. Create attractive and relevant content, use the right hashtags and interact with your audience to maximize product sales.
You can also use Instagram advertising to boost your profile and raise brand awareness. All these tactics are well articulated to help you gain more Instagram followers who will be interested in your brand.