Are you looking for a marketing strategy to increase your visibility and promote your business online? Well, then you must look into YouTube advertising.
YouTube is the leading video streaming platform with millions of users consuming video content every day. It also offers excellent video ad formats to get YouTube views and likes.
You can advertise with video ads to increase your subscribers or to promote your brand online. The key is to create compelling and memorable video ads, the videos people want to re-watch and share.
So, let us understand more about YouTube advertising and look at some simple tips to advertise on YouTube—
What is YouTube Advertising?
YouTube advertising is an excellent way to promote your video content on YouTube. It is done through Google Ads that target the viewers based on Google search history and helps to maximize your YouTube views and likes.
There are three key types of ads that you can invest in—
- TrueView Ads—these are standard video ads. Here the advertisers pay when a viewer watches at least 30 seconds of the ad or takes an action at the end of the video, for example, clicking on a call-to-action link at the end of the video ad.
- Video Discovery Ads—these ads show up on the YouTube homepage, search results page, and as suggested videos while watching another video on YouTube.
- In-Stream Ads—these ads play at the beginning of a YouTube video. The viewers have the option to skip the ad after watching it for five seconds.
Now that you have an idea about YouTube advertising, let’s look at some simple tips to advertise on YouTube—
1. Choose Correct Ad Format
The first and the most crucial factor that you must focus on while building a YouTube advertising campaign is to choose the correct ad format.
There are several types of ad formats available. Experiment with a few ad formats and evaluate the performance of each ad.
- Display/overlay ads—display ads appear on the right side of a featured video, and overlay ads appear on the lower portion of the video.
- Skippable/non-skippable ads—as the name suggests, skippable ads allow the viewers to skip ads after five seconds. Non-skippable ads cannot be skipped. These ads are 30 seconds long and must be watched before viewing the featured video.
- Bumper ads—these are short non-skippable ads that run for six seconds before you watch the featured video.
- Sponsored cards—these are interactive cards that appear for a few seconds on top of the relevant video.
2. Choose Advanced Targeting Options
When advertising on YouTube, you must pay attention to the audience who is watching your videos. YouTube Analytics is an excellent tool that helps to target your audience and increase YouTube views and likes. And it is the best tool to gain organic YouTube subscribers.
You can target your audience by using demographic data or selecting a particular topic from your niche that they might be interested in. You can also buy YouTube subscribers using the data from YouTube analytics.
3. Create Compelling and Emotional Video Ads
Honestly, there is so much video content online that people are more likely to skip the ads that do not connect well. That is why it is essential to focus on creating compelling and emotional ads that pull the heartstrings of the audience.
Create a storyline that is relatable and feels natural. You can also add a joke or a prank to make your video ad engaging. It is the most efficient way to get YouTube views and likes.
4. Add a Surprise Element in your Video Ads
Most ads are generic and predictable. They leave no impression on the viewer. Adding a surprise element to your video will help to break the mold and make your video more interesting.
Create content that diverges from the norm and shocks the viewers. If executed well, you will be able to provide an unforgettable experience to your audience. Moreover, it will help to increase YouTube views and likes.
5. Use Interactive Links for Call-to-Action
YouTube ads provide an excellent option to add links in the video that can drive traffic to your website. You can also add interactive call-to-actions, screen cards to showcase your products, and auto-end screens to encourage the audience to take action.
These actionable features are a great way to get tangible results. Moreover, they will help to get more YouTube views and likes.
YouTube advertising is one of the strongest content strategies for a digital marketer. With YouTube’s diverse advertising formats, you can easily reach your target audience.
However, to make your video ad stand out, you will first need to make your story more compelling and emotional. Add a surprise element to grab the attention of the audience.
Lastly, use interactive links to encourage your viewers to take action.