DataMuse Thursday announced a partnership with Criteo a commerce media company to enable Africa’s marketers and media owners to drive better commerce outcomes.
The audience, media and tech company will become Criteo’s preferred partner making the company’s Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data, available to its clients on the African continent.
Their services are available in Kenya, Nigeria, Tanzania and Uganda. The partnership is planned to expand to further markets over the course of the year.
Criteo provides first-party data-driven solutions for both, new customer acquisition and customer retention. By powering trusted and impactful advertising, Criteo supports a fair and open internet that enables discovery, innovation, and choice.
DataMuse represents globally proven ad-tech and innovative platforms that focus on delivering meaningful and impactful campaigns beyond impressions and clicks.
The firm is driven by insight and propelled by relevant ad experiences, helping brands and agencies reach consumers by expanding their capabilities with access to new ad tech, audience insights, analytics, and media platforms.
“Africa presents the greatest opportunity for growth in the digital space. Criteo’s increased participation in our market is indeed further validation of the growth of the digital economy in Africa.”, said Allen Kambuni, CEO of DataMuse.
Mavin Waganda, Commercial Director at Datamuse said that they are excited by the success brands have achieved as far as return on ad spend, up to 50%, and an increase in online sales of up to 20%.
“DataMuse will play a crucial role in delivering impactful campaigns to African advertisers that are designed to help them generate more relevant business outcomes”, said Julian Timmerman, Director of Global Indirect Channels at Criteo.