How MPESA is championing the global e-commerce platforms

How MPESA is championing the global e-commerce platforms

MPESA Global, a money transfer system has so far struck partnerships with over 28 international money transfer firms, powering cash transfers within the East African region and the diaspora world.

The award-winning innovation has spurred e-commerce propelling business ventures. It all started in 2008 when the firm partnered with Western Union to enable inbound remittance from other countries.

Other transfer firms that came on board include MoneyGram, WorldRemit, Sendwave and Mama Money.

Currently, MPESA Global handles over 60 per cent of diaspora remittances sent into the country from the United States, United Kingdom, United Arab Emirates and Saudi Arabia.

“This global reach runs on partnerships that have enabled us to cover over 170 countries. Today, it is possible to send money easily, securely and conveniently from the MPESA wallet to mobile money wallets in the East African region, send money to over 500,000 Western Union locations, send money to bank accounts in over 67 countries and receive money from anywhere in the world. It also enables customers to access the global marketplace,” says Olivia Etyang, the Product Manager for MPESA Global.

MPESA Global has also partnered with hubs, such as HomeSend, Thunes and MFS Africa to facilitate smooth operations in cross-border payments.

“We are seeing more and more Kenyans needing to access the global marketplace to buy and sell goods and services. We have been able to facilitate this through the PayPal partnerships where freelancers mostly get paid while Kenyans can buy from global e-commerce platforms such as Ali Express,” Olivia says. This has been aided by PayPal’s over 100 million merchants across the world.

MPESA Global Services is accessible from the Safaricom app under the MPESA service to send and receive money from a mobile number, to a bank account, any Western Union location and to access PayPal top-up and withdrawal. A joint website with PayPal enables M-PESA customers to link their numbers to their PayPal accounts, enabling them to access the ecosystems for top-up and withdrawal. Through the recently launched USSD *334# customers can also access the services.

“Our aim is to ensure that MPESA customers can access all global e-commerce platforms and merchants to sell and purchase. We want to enable the growth of e-commerce,” she adds