Safaricom on Monday announced a 33% increase in Skiza revenue share which will see more than 20,000 artists and content-creators benefit from the increased earnings.
“We launched Skiza in 2009 as an avenue to connect content-creators to their fans and it has since grown to become the preferred mobile entertainment service for more than 9 million Kenyans. Our decision to increase artist and content-creators revenue share by 33% will act as a further boost to the creative industry to support talent growth and sustainability,” said Peter Ndegwa, CEO, Safaricom.
The increase in revenue share will be effective for all content on the platform from 1 July 2021 and will apply to both music and non-music tones.
Safaricom’s move is a timely boost for artists and content-creators who have been hard hit by the Covid-19 pandemic which has reduced engagement with their audience significantly cutting their earnings.
The entertainment sector including the Skiza service has also been affected by reduced customer spending in the face of the pandemic.
The company adds that the measure is part of its long-term commitment to the support and growth of the entertainment industry in Kenya through innovation.
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