Snapchat has launched a new function dubbed ‘Spotlight‘, which replicates TikTok with a customized feed of short-form video clips.
The new Spotlight feed will feature a range of short video clips, both from public and private Snap accounts, with users able to submit their videos direct to the Spotlight feed for consideration.
According to Snapchat they are introducing Spotlight to shine a light on the most entertaining Snaps created by the Snapchat community.
“Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day!,” the firm said.
Spotlight content is moderated and doesn’t allow for public comments.
The new feature is available starting in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France, with more countries coming soon.
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