Safaricom introduces Baze, a video-on-demand service

Safaricom introduces Baze, a video-on-demand service

Safaricom has launched a subscription-based video-on-demand service dubbed Baze that offers a wide selection of local and regional short-form videos in entertainment, music, news and sports.

The Telco seeks to capitalize on the Digital video streaming market in Kenya which has largely been dominated by international platforms like ShowMax and Netflix among others.

According to Safaricom’s Chief Customer Officer, Sylvia Mulinge, the platform will host new content not seen anywhere including a brand-new Kenyan action drama, Mission to Rescue which will be available exclusively on Baze for 3 months before being unveiled anywhere else.

How To Access Safaricom’s Baze

The service will be accessible via *544*55# or, giving customers the convenience of accessing a vast collection of video content.

The service comes with an all-day pass bundle for users including a 10 bob bundle for an all-day pass and 20 bob bundle – all-day pass + 200MB.

Through the platform, Safaricom is looking to provide local content creators with an additional platform to share their stories and monetize their content.

Safaricom indicated that creators will get a 60% share of the earnings and Safaricom will get 40%.

Baze catalogue is constantly being updated by the firm as it calls out to all Kenyan content creators across all genres to submit their original content in the following genres for consideration:

  1. Entertainment: Comedy, Kids, Drama
  2. Lifestyle Culture: Travel, Food, Fashion, Fitness, DIYs, Mom & Baby
  3. Factual
  4. News & Documentary
  5. Faith
  6. Sports
  7. Music

How content creators can join Baze

Are you a local content creator looking for a platform to showcase your work? Baze is a platform that allows you to monetize your content. Join Baze today to acquire new audiences and boost your overall revenues.

Eligibility Criteria:

  1. You must own the content and it must be original.
  2. You should have at least 1 Hour and maximum 50 Hours to be eligible as a Creator/Producer.
  3. You must be willing to be represented by a Video Content Service Provider.

Submit your Application here

Once you complete the form the video content service provider will reach out to discuss further and if your content meets the requirements, they will proceed to onboard you as a Baze Content Creator.

If you have any queries, please email us at