Samsung Electronics opens store in East Africa

Samsung Electronics East Africa  has opened its latest customer experience store in Nairobi in a bid to improve customer experience through offering of device convergence.

The 4.045 square feet of floor space will showcase the latest technology in mobile devices, wearables, B2B products and accessories.

Simon Kariithi, Head of Internet and Mobile at Samsung Electronics East Africa Ltd said that nothing is more dynamic in the market than the customer preferences.

“We have to keep on ensuring that our customer centres are not just stores that stock our products, but a place where we demonstrate how technology can transform lives and businesses”

The design of the Delite store will allow for consumers to interact with a number of Samsung devices that can converge to improve personal user experience or B2C and B2B business solutions.

“The new experience centre provides us with an opportunity to showcase how the technology at Samsung can be integrated to offer daily personal and business solutions,” Kariithi added.



The Samsung Delite store will also be a showcase of Samsung’s innovations over the years, with a museum that will bring out the Kenyan story as well as demonstrate how Samsung devices have bridged the technological gap. On display will be the first device in the Galaxy S line-up, Galaxy S1 to the latest Galaxy S7.

Customer satisfaction will be the hallmark of the store, which will be enhanced by great offers every month on devices and customer hospitality where customers will be offered snacks and non-alcoholic beverages.

Currently, Samsung has exclusive Samsung Experience Stores spread across the country in all major towns. The products on display ranges from TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions.

Samsung has employed 319,000 people across 84 countries with annual sales of US $196 billion.