Social media is a big part of our world today as we are becoming more social and realizing the benefits for businesses. Because the world has had more success with digitization and the understanding of the effectiveness of social media and the role that it can play in success, companies have been using this to […]
Music streaming app, Spotify has announced free three months usage for free of charge to eligible first-time users for the individual Premium plan. The offer, running till 22nd June, 2021 to offer subscribers an audio streaming experience with ad-free music listening, and on-demand audio anytime. The streaming platform gives users access to more than 70 […]
Instagram is one of the targeted visual marketing channels for building a loyal audience to grow your business. With over 700 million active users, it is home to some of the most engaged audiences online. By using your Instagram profile the right way, you can reach out to the right audience and scale your business. […]
Are you looking for a marketing strategy to increase your visibility and promote your business online? Well, then you must look into YouTube advertising. YouTube is the leading video streaming platform with millions of users consuming video content every day. It also offers excellent video ad formats to get YouTube views and likes. You can […]
Influencer Marketing is an effective means of marketing in social media marketing today. Brands are competing with each other to improve their sales through influencer marketing. It is estimated that by 2025, influencer marketing will be estimated at USD 24.1 billion. This shows the growth that this marketing tactic will gain in the coming years. […]
Instagram has announced a new feature called Remix that will let users create, share and add their own perspective and fun on its Reels platform. The new feature, seen as a take on Chinese short-form video app TikTok, allows users to “remix” a reel, meaning they can upload a video next to another user’s, building […]
Facebook has introduced taxes in Kenya effective April 1, 2021 applicable to advertisers following the new digital service tax introduced by the Kenya Revenue Authority (KRA). According to Facebook, the VAT will apply to individuals who use the platform as a means to market and sell their products. “This applies to advertisers whose ‘Sold To’ […]
Telegram has introduced Voice Chats 2.0 to allows its users to have audio-only discussions with unlimited participants. The latest update mirrors Twitter’s Spaces and iPhone’s Clubhouse allowing users to conduct live voice chat sessions with unlimited participants. Introducing Voice Chats 2.0 – now available in Channels, with no limit on the number of participants, an […]
Facebook has announced the launch of Instagram Lite to Sub-Saharan Africa, a new, lightweight version of the Instagram app for Android users. The new version of Instagram Lite for Android is less than 2MB in size, making it fast to install and quick to load. It also has improved speed, performance, and responsiveness. Instagram Lite […]
TikTok is celebrating International Women’s Day with the launch of #WomenofNow hashtag challenge to inspire and celebrate the diverse and inclusive female community on TikTok. This incredible community is made up of women who are leading the way in various spheres including fashion, sport, education, media, arts and culture, tech and more. The #WomenofNow campaign, […]